Business Doesn’t Need a Mobile App

What business does not need a mobile app? A mobile app will not be useful for every business. Before ordering the development of an application for smartphones, ask yourself a couple of questions:

What is the main purpose of a mobile app for my business?

If the answer to this question is: I want to share news about the life of the company, but at the same time your field is highly specialized and the customer segment is very small (for example, you make albums for numismatists or tubes for packaging), then it is worth thinking again. Perhaps this will be a waste of time and money.

Do clients use my business regularly?

If 80% of your clients are first-time customers, developing an application is unlikely to be a cost-effective solution. For example, refueling and recharging fire extinguishers is require approximately once a year. Accordingly, even a regular customer will not need your services often. This also applies to a mobile app.

How much does it cost to develop a mobile app

Development of a mobile app can cost from 3 to 30 million rubles.

The cost of the project is affected by many factors:

Mobile App Deadlines

If you need to launch the application as soon as possible, the development team will include 15 people instead of 7, which in turn will increase the cost

Mobile App Visual component

Unique illustrations drawn especially for you or trendy motion design will make the application memorable and distinguish you from competitors, but will also increase the price

Mobile App Functionality

Geolocation, personal account, cash-back system, availability in stores in real time – you expect that the more functions, the higher the price of the application

Integrations Mobile App

Data exchange with ERP, OMS, CRM systems, payment systems, delivery services, State Services (and why not?) – all this increases the project estimate.

Contact us, and after a couple of clarifying questions, experienced managers will guide you on the cost of developing a mobile application, and at the same time tell you how to stay within the planned budget.

How to save money on mobile app development

If your budget are limit, do not be upset, there are alternative options that you can resort to:

1. Adaptive website layout.

This is a design that provides a correct and convenient presentation of the site both on a computer or laptop, and on any mobile device. An adaptive web resource is automatically adjusted to the size of the browser window, there is no need to configure the site for a separate type of gadget. It will be convenient to use the site on any device.
The main disadvantage of choosing this technology is that access is only possible with the Internet.

2. PWA applications.

PWA applications are a technology in web development that transforms a site into an application. For example, PWAs are available by URL and are indexed in search engines. Like mobile app development company, they are optimized for viewing from mobile devices, have wide functionality and send push notifications to users. Such applications work on all popular browsers and platforms, on any gadgets and PCs, not only online but also offline.

Advantages of PWA applications:

• Installing a shortcut on the main screen of a mobile device. No need to use the AppStore or Google Play to download.
• If you cannot connect to the network, Progressive Web App will help you. The application works without using the Internet.
• Page weight is less than 1 MB.
• There is a push notification functionality.
• Work simultaneously on both iOS and Android.
• Give information to statistics services.
• They are cheaper than developing and supporting mobile applications.
• Updated together with the main site, no need to release separate updates.
• Have one management system with the site.
• Examples of popular PWF: VTB, Pinterest, Rutube, Yandex.Food, Delivery Club, Twitter, Aviasales, Forbes and other companies.

Let’s summarize

A mobile application is a modern and functional tool, it can give a significant boost to business development. Increase sales and strengthen relationships with customers. However, it is not a magic pill, not every company will find it useful. For example, if you start development without analyzing the specifics of your business and the needs of your audience, you risk wasting your time and money. In fact, make the right decision, contact Garpix managers, our employees will answer all your questions. Advise you on suitable technologies and guide you on the timing and cost of the project.